Elena Gonzalez Fernandez

- Drive Image Guided Therapy services business performance at global level, leading Business Market activities to achieve annual operating plan revenue targets. - Formulate business and marketing strategy plans. Improve awareness, adoption and advocacy of service solutions. Monitors results and drive corrective actions. - Collect and analyze competitive dynamics and growth trends to provide sales with a winning go-to-market approach

Build the service business unit at global level, launching a competitive portfolio that secures targeted revenue growth and profitability. - Develop, rationalize, productize and regionalize the service value proposition and offering - Sales enablement. Global Subject Matter Expert for services business. Train regional teams, put in place communication strategy and deploy sales tools - Business management. Set up performance metrics and develop the organization towards P&L management

Drive profitable growth in the service business for PC Commercial products in Europe, Middle East and Africa. - Create and implement a competitive and robust contractual services portfolio - Manage pricing to support revenue and gross margin target achievement - Create processes and operational infrastructure to efficiently support sales and business goals - Focal point for service business during the split Hewlett Packard Enterprise & HP

Drive profitable growth in the service business. Product Line responsibility. Support the implementation of the overall Africa business strategy. - Business planning and forecasting, coordination of sales, operations and finance to ensure execution of growth initiatives - Position of HP branded services in the region to sales, channel partners and customers - Sales enablement: Train and develop local organization - Compliance process design and implementation

Negotiation of commercial agreements. Ensure legal, audit and business policies compliance. - Negotiation of contractual terms and advice on operational implementation of multinational deals - Support on operational capabilities and creation of Terms and Conditions repository - EMEA focal point for WW initiatives on Compliance and Contracts management

Drive end to end operational processes to ensure Technology Services Business targets achievement. Collaborate in the design and execute implementation of WW standardization initiatives. Ensure strong Business Conduct culture. - Head of operations team (30 people) - Continues improvement of quote to cash processes for services business - Provide optimum level of service ensuring audit and SOX compliance

Provide sales support during the end to end sales cycle. Industry segment coordinator. - Service contracts management, sales support from bid to invoice supporting YoY business growth targets - Ensure internal and external audit compliance - Focal point assigned to the account for all the organizations involved in services agreements management