Tatiana Mikhailenko

Channel Marketing Manager EMEAI

Responsible for marketing strategy in CEECIS region; Building and driving Account-based marketing activities; Responsible for marketing enablement and annual planning; Responsible for pipeline and revenue growth; Responsible for digital campaigns and marketing and events for generation new pipeline.

Responsible for marketing strategy in Russia (channel,distributors,end users); Marketing planning ( EU, channel planning and execution); People Management; ROI targets KPIs completion; Driving activities (leads generation) in digital marketing; Key events & programs execution; Pardot Champion (implementation of Pardot usage (part of SFDC) for marketing purposes).

Management of junior marketing specialist and external agencies; Management of marketing budget (MDF); Drive the process of Development, execute of Quarterly Demand Generation, Engagement & Enablement process; Driving the implementation of product focus; Generating, nurturing and following up on leads; Designing, approving and following up Marketing plans; Design & Plan channel sales Demand Generation, Engagement & Enablement campaigns; Planning, coordination, implementation of channel marketing activities.

Development of telemarketing department workflow and processes; Hiring & managing the team; Building of KPIs for the team; Building marketing strategy for the market; Implementing telemarketing lead generation campaign into existing business processes

Maintain the partners’ marketing activity to generate demand; Manage the channel marketing budget & co-marketing budget; Manage the partners’ marketing plans in terms of generation ROI; Make sure the partners’ marketing program aligns with the Autodesk EMEA Marketing Strategy; Management of external agencies; Salesforce project coordination and implementation; Telemarketing project coordination (generating new leads, ROI efficiency); Increase pipeline as result of executed Demand Generation activities.

Autodesk products promotion Successful leadership of marketing department inside business unit (CAD/PDM); Marketing strategy and development of the main vendor : Autodesk as well as other vendors; Deliver and co-ordinate Demand Generation events, presentations and demonstrations; Marketing strategy development in terms of changing business environment; Development and implementation of the positioning strategy for project/services division of CAD department.

Driving the implementation of product focus GTM marketing campaigns; Contributing in support for generating leads; Designing, approving and following up on Demand Generation plans; Understanding of competitive activity relevant to industry sector; Planning, coordination, implementation of channel marketing activities across all LOB in the CIS cluster (Russia, Kazakhstan, Belorussia, Ukraine, Mongolia), -execution of marketing events.

Teacher of English and German