Berk Saraloglu
Angestellt, Global Brand Communication Manager (Digital), BSH Hausgeräte GmbH
München, Deutschland
Über mich
Brand Communications and Marketing Manager with +10 years of experience. Driven by a passion for innovative design and transformative digital marketing strategies, I am committed to elevating brands by merging creative solutions with data-driven insights to profoundly impact customer engagement and business growth. Also, proficient in key technical tools such as; Google Analytics, Adobe Suite, SAP Marketing Cloud, Ahrefs, FirstSpirit, WordPress, and JIRA/Confluence, heatmaps, Miro, MS Office programs.
Werdegang
Berufserfahrung von Berk Saraloglu
Bis heute 3 Jahre und 5 Monate, seit Feb. 2021
Global Brand Communication Manager (Digital)
BSH Hausgeräte GmbH
Global brand communication strategy and communication tactics Stakeholder management including Europe, EMEA, China Customer Journey strategies and communication tactics CRM and email marketing: personalized journeys for region Europe and EMEA SEO Strategy: Brand consideration and purchase related pages Innovation: Led self-initiated customer journey app for the brand in partnership with Technical University of Munich Lead Acquisition: Led global lead acquisition strategies
9 Monate, Mai 2020 - Jan. 2021
Digital Marketing Manager
BSH Hausgeräte GmbH
Managed 15+ product campaigns, raised web traffic by 70%, reduced bounce by 35%. Raised online revenue 150%, tripled traffic via digital content and media optimization. Expanded social media followers on IG & FB by 28% via collaborations and content optimization. Directed creative agency selection, aligned with company goals and demographic insights.
2 Jahre und 2 Monate, Apr. 2018 - Mai 2020
Digital Marketing Manager
Samsung Electronics
Executed 100+ digital campaigns across four product divisions, boosting online sales by 10%. Managed yearly digital marketing budget, enhancing ROI by 15% through data-driven tactics. Initiated and won 3 national awards with a social media campaign, boosting engagement by 13%. Established benchmark for EMEA digital marketing with innovative YouTube video series.
2 Jahre und 2 Monate, März 2016 - Apr. 2018
Retail Marketing Manager
Samsung Electronics
Launched 150 new brand stores within 2 years, optimizing store layouts, which resulted in a 15% cost reduction and a 20% sales increase per square meter through strategic operational enhancements.
1 Jahr, Apr. 2015 - März 2016
Marketing Manager
ORMA A.Ş.
B2B Marketing Manager. • Developed and launched B2B marketing initiatives: • 4 retail showrooms • 2 national fairs • Interactive product selection webpage for brand website • Promotional materials and sample catalogues
Sprachen
Englisch
Fließend
Deutsch
Grundlagen
Französisch
Gut
Italienisch
Grundlagen
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